Artificial Playground Social Media Content Integrated Case Study Design Vault Design & Build SaaS Solution About Me

Share The Dreams,
Consider It Done.

Visions first. Formats second. I bridge the gap between imagination and reality by ensuring every project is rooted in deep alignment , regardless of the final medium.

Professional Trajectory & Leadership

12+

Advertising

Art Director

8+

Management

Business Development

3+

Construction

Project Manager

3+

Digital Solutions

Co-Founder

A — Artificial Playground

Merry Christmas from Leica

A commercial video with a personal touch and a beautiful Christmas-themed narrative. Midjourney, Flash Imagen, Veo 3 & Capcut

Buta Hati

A short, impactful video dedicated to Gen Z members at risk of suicide.
Midjourney, Flash Imagen, Veo 3 & Capcut

CITTA

A social media video that positions itself as a structured recovery system rather than merely traditional therapy.

KSP AGM

Video for a banking service featuring a documentary style and a human-centered approach.

Mojiva

A video that inspires everyone to get involved and provide real solutions for small and medium-sized enterprises.

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B — Social Media Content

Cottondna

Recent Projects

Aurum Cold Brew

Eye-catching F&B product videos that will satisfy your cravings.

Popstacular

Proposal for a new concept to enhance the branding of bulk snacks.

myKIARA

Turning boring and overly technical tutorials into engaging social media content.

Damarindo

Expanding into new market segments through videos that resonate with today’s younger generation.

Kaos Print

Brilliantly transforming everyday items into something sophisticated.

Konten UMKM

AI-generated videos designed to provide additional skills for SME owners.

Brand Activation Case Study

Cotton DNA: The Full Ecosystem

A 360° end-to-end brand activation encompassing identity deployment that leads to a high-conversion content strategy.

00

The Creative Leadership

Engineered a 360° integrated brand activation for Cotton DNA, transforming a baseline identity into a cohesive, high-converting ecosystem. My focus was leading the end-to-end solution: from translating conceptual streetwear artwork into high-fidelity tactile packaging, to developing an independent, fee-free web architecture and directing high-impact visual campaigns. By unifying physical product touchpoints with dynamic digital storytelling, I successfully secured brand consistency, optimized customer touchpoints, and drove authentic community engagement across all commercial platforms.

Scope of Execution
Brand Identity Custom Packaging T-Shirt Artwork UI/UX & Web Dev Socmed Content Photoshoot Direction

01 — Identity & Packaging

Engineered a minimalist, modern logo alongside premium unboxing architectures. Every die-cut box and asset was structured to elevate perceived value before the fabric is even touched.

02 — Apparel Artwork

Formulated sophisticated graphic assets tailored for high-fidelity fabric printing. Balancing complex separation rules with high-end contemporary streetwear layouts.

03 — Web Architecture

Developed a blazing fast web storefront designed to bypass heavy marketplace fees. Implemented clean typography grid layouts to ensure fluid user navigation and higher checkout ratios.

04 — Production & Social

Directed localized photography lookbooks and curated dynamic, educational video tutorials that transformed plain apparel specs into viral, community-centric social feeds.

C — Design Vault

SMJ Electric

I compiled various electrical and utility projects for the upper-middle class into an elegant company profile tailored to the client’s preferences.

Ramadhan AI Illustration

I’m helping to celebrate Ramadan by creating AI-generated illustrations to be used for promotional purposes on a nonprofit organization’s social media channels.

PT. MJMS

I am very proud to have been part of celebrating a contractor’s 15-year journey and to have summarized it into a company profile that reflects the owner’s vision and mission.

Other Design Vault

D — Design & Build

CV. Kulonu

For three years, I’ve been working closely with clients to capture their ideas and visions, translating them into designs, and bringing them to life—whether through store displays, exhibition booths, or physical structures.

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E — Website & Mini SaaS

Seblak Mayar

A SaaS solution with a comprehensive feature set designed to free SMEs from the algorithms of major marketplaces.

Kawan Makan

A digital menu ordering system integrated with WhatsApp, print neat receipts, and manage menu availability in real time.

About Me

Roy Suryadi

Roy Suryadi

Certified Millennial. Unofficial Gen Z Whisperer.

A resilient creative leader and tech builder with 12+ years of industry experience. Combining a formal foundation in Architecture from the Faculty of Engineering at Diponegoro University, Semarang, with a hands-on ascent from Production Helper to Business Development Manager, I possess a rare end-to-end understanding of both the creative and operational lifecycle.


During my tenure in advertising, I partnered with Indonesia’s top-tier FMCG, tobacco, pharmaceutical, and F&B brands. Success at this level required far more than technical mastery of the Adobe Suite; it demanded strategic diplomacy and the empathy to fully absorb and elevate complex client visions.

At the strategic table, my leadership philosophy is defined by empowerment—intentionally nurturing my team members to grow, innovate, and ultimately surpass my own capabilities. Grounded by professional experiences across Makassar, Bali, Solo, and Medan, I have actively championed the digitalization of Indonesian SMEs. Today, I am directing my life's purpose toward a broader horizon, ready to leverage my multidisciplinary expertise to create a larger, more profound impact on a wider scale.